Mothers day brunch inspiration and our new cards with hallmark
On the day of Mother’s Day, Hallmark is encouraging customers to consider the potential of a card to honor and celebrate the mom in their lives and more options than ever before to connect and keep in contact. With over 1,200 Mother’s Day cards available, honoring all types of mothers and moms and a broader assortment of Paper Wonder pop-up cards, this year’s Mother’s Day collection includes the ideal card for every person and every kind of relationship.
“Many people feel less connected than ever despite more ways to communicate than ever, and at Hallmark, we believe that cards have the power to change that,” said Lindsey Roy, chief marketing officer for Hallmark Greetings. “Digital communication can simplify things however, at Mother’s Day, there’s something about a card that can do more. Cards can perform some pretty incredible things. They have the potential to make us feel closer to us, improve our mood as well as rekindle friendships and help bridge the distance between us, ensuring that we keep the most important connections healthy.”
In the Paper Wonder collection for Mother’s Day, Paper Wonder cards give a new dimension and unique storytelling with unforgettable papercraft artwork in a variety of 35 designs that double as a souvenir for moms. Available everywhere Hallmark items are available; every exquisitely made Paper Wonder Mother’s Day card displays love and gratitude with clever folds, surprising surprises, and creative details that make people want to express their appreciation for the mothers who are important to them.
In conjunction with Hallmark’s upcoming National campaign for marketing, the Mother’s Day campaign aimed at encouraging people to consider the potential of a card to keep in touch and strengthen relationships. To bring people closer, Hallmark is partnering with Create and Cultivate to create a Mother’s Day content series and brunch that honors mothers. Hallmark’s Brand Mother’s Day TV commercial and Paper Wonder Mother’s Day TV commercial, which airs via the Hallmark Channel as well as a network that is syndicated and cable, can now be viewed via the Hallmark YouTube channel. Other tactics for marketing this season include online and social video, interactive digital advertisements, and streaming audio promotions.
Mother’s Day is the third-largest holiday for sending cards to customers worldwide, with 133 million cards being exchanged each year in the wake of the Christmas holiday as well as Valentine’s Day. Hallmark’s more than 1200 Mother’s Day cards recognize all kinds of relationships, including Mother and daughter, two mothers and partners, former in-laws, father-in-law, mom’s wife, dad’s Mother, the Mother of my son, and any other person who resembles a mother. Find the most recent styles and designs everywhere. Hallmark products are available nationwide. Visit Hallmark.com/Paper-Wonder to watch the commercial, shop for cards online, or find the nearest store.
About Hallmark
Over the past 100 years, the family-owned Hallmark Cards, Inc. has been committed to bringing an emotionally-connected world. Based in Kansas City, Missouri, and employing more than 20,000 employees worldwide, The company has an array of diverse companies. Hallmark Global Hallmark Global business creates as well as sells greeting card ornaments, gifts, and gift wrapping across more than 30 different languages. It has distribution in more than 100 countries, a total of 100,000 rooftops around the world, and a global network of privately and company-controlled Hallmark Gold Crown stores in five countries. Crayola (r) provides a broad selection of art materials and play-based toys created to stimulate children’s imagination all over the world. Hallmark Media operates three cable networks, namely Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama – as well as Hallmark Movies Now, a subscription-based video-on-demand streaming service. Crown Center can be described as an investment company in real estate that runs the 85-acre hotel as well as entertainment, office, and residential campus around Hallmark’s headquarters.
